Welcome to my world of shoes. I am Sara Ego—a shoemaker, designer, and the founder of Ego Atelier. My journey into footwear began as soon as I could walk which evolved into an obsession with craftsmanship, comfort, and timeless design. Originally from Vancouver, Canada, Southeast England is now my home, where I oversee my atelier and bring artisanal footwear to life. Although based in the Southeast of England, I offer bespoke shoe services in London and internationally. This allows me to personally connect with clients near and far, ensuring each pair of shoes is crafted with precision, care, and an intimate understanding of their individual needs.

​Initially trained at Cordwainers College in London, my skills were then honed under master shoemakers in Canada, England, and Italy, gathering a wealth of knowledge to create everything from classic Oxfords to elegant high heels and orthopaedic designs — each pair designed with comfort, precision, and soul.

At the heart of Ego Atelier is my vision: to create with purpose. I believe shoes are more than fashion—they are a way to connect care, craft, and consciousness. Through made-to-order and bespoke design, I create footwear that reflects the individuality of the wearer, honours artisanal tradition, and respects the environment. It is my way of contributing to a more harmonious relationship between people and the planet.

My deeper motivation has always been to take care—of people, of the world around me, and of the legacy we leave behind. If I could create anything, it would be a life and business that makes others feel seen, supported, and nurtured. For me, shoemaking is not just a craft—it is a quiet form of service.

In addition to my work at Ego Atelier, I collaborate with Lastmaker House, where I lead and oversee the Pattern Course. Here, I mentor the next generation of shoemakers, sharing the intricate and foundational art of pattern cutting. Teaching is another way I contribute to a more sustainable and skillful future for fashion.

I believe that when we share a common goal, we can create sustainably, evolve together, and redefine the future of fashion one shoe at a time.​